Your place in the search results (your search ranking) reflects your online reputation. If your site shows up at the first page (or most preferably, is in the first three ranks), your site is considered by the search engine to be the most authoritative and most relevant site, out of all the millions of sites being indexed. Online reputation is very hard to build up, but really easy to destroy. Here are some things to be on guard for.

Many companies that claim they are experts in search engine optimization insist on outdated concepts and rumors that look good in paper, but are really just myths. Like myths in the real world, these contain more fiction than fact. Let's dissect two of the more common myths in the search engine optimization world, and try to learn from them.

Your site may have great content but if you do not interact with your readers, they will not have any reason to come back. Engaged readers are happy readers, and they are most likely to talk about your site and link back to you, increasing your search engine rankings. Sure, you might hire a full team to update your content many times everyday, but why not offload the content updates to your readers?

Your site may have great content but if you do not interact with your readers, they will not have any reason to come back. Engaged readers are happy readers, and they are most likely to talk about your site and link back to you, increasing your search engine rankings. Sure, you might hire a full team to update your content many times everyday, but why not offload the content updates to your readers?

It's only been less than a decade, but social media has changed the way we do marketing. In our fast-paced industry ideas are thought of, tried out, and either vetted or discarded, all within a matter of days. With all the flurry that's happening, it sometimes gets a little bit hard to actually figure out what works, and what fails. Here are the top 25 tips you should definitely learn should you decide to venture with social media.

There are a lot of factors that are worked on behind the scenes when you have a company such as SEO Consult working on your search engine optimisation campaign. A search engine optimisation campaign takes a while to implement and you won’t see effective changes overnight. However, when an SEO campaign really takes off, you’ll see increases in traffic and awareness of your brand.