Find out in my column at SearchEngineWatch
Top 5 SEO and Link Building Challenges for 2008

Fear has infected the entire Web community -- not just link buyers and sellers. Google's publ
ic attack on paid links has caused a flood of scared Webmasters who are scared to link to other sites. Google's assault on paid links has forced Webmasters to ask: What is a
paid link?

http://searchenginewatch.com/showPage.html?page=3628061