Your place in the search results (your search ranking) reflects your online reputation. If your site shows up at the first page (or most preferably, is in the first three ranks), your site is considered by the search engine to be the most authoritative and most relevant site, out of all the millions of sites being indexed. Online reputation is very hard to build up, but really easy to destroy. Here are some things to be on guard for.

Your site may have great content but if you do not interact with your readers, they will not have any reason to come back. Engaged readers are happy readers, and they are most likely to talk about your site and link back to you, increasing your search engine rankings. Sure, you might hire a full team to update your content many times everyday, but why not offload the content updates to your readers?

Your site may have great content but if you do not interact with your readers, they will not have any reason to come back. Engaged readers are happy readers, and they are most likely to talk about your site and link back to you, increasing your search engine rankings. Sure, you might hire a full team to update your content many times everyday, but why not offload the content updates to your readers?

Search engine spiders aren’t THAT smart Spiders/bots are programmed to constantly crawl around search engines until they find content they can index

Getting to the top of a search engine list is of utmost importance to get a pay-off in terms of plenty of free traffic. Here are a few important tips to get to the top of the search engine and subsequently maintain the high ranking on it.